small is the new big...

...and 183 other riffs, rants, and remarkable business ideas that make a lovely read. In true Seth Godin style, this is a light read. The simplicity makes you wonder why simplicity is so difficult.

True to what he says, you cannot read this book in one go and neither should you try to. It is such a pleasant read that you can pick any page and get started. Ponder on each article that appears in the book and the revelation is commendable for any person associated with marketing, business, and/or entrepreneurship.

Thanks to the book, I've rediscovered my passion for writing. Do put in your comments about my latest passion.

Tribes - I definitely needed this one

If I was a girl and Seth a bachelor (I am actually not sure if he is not), I would be on my way to meet and propose to him. Tribes made me fall in love with Seth Godin, the new business leader. It is fun, motivating, and so simply realistic that my two year old listened to it with rapt attention as I read it loud.

A definite read for everyone and anyone who can spell a in the word a. Seth Godin talks very passionately about challenging the status quo and why now is the right time to bring out the heretic in us. One book that I am going to preserve and read it over and over again. What has been the impact of this book on me. You can see it :)