small is the new big...

...and 183 other riffs, rants, and remarkable business ideas that make a lovely read. In true Seth Godin style, this is a light read. The simplicity makes you wonder why simplicity is so difficult.

True to what he says, you cannot read this book in one go and neither should you try to. It is such a pleasant read that you can pick any page and get started. Ponder on each article that appears in the book and the revelation is commendable for any person associated with marketing, business, and/or entrepreneurship.

Thanks to the book, I've rediscovered my passion for writing. Do put in your comments about my latest passion.